Apr 14, 2025 · An example of SEO is optimizing a website's title tags and meta descriptions to include relevant keywords, which increases its likelihood of ranking for those search queries.

This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search …

Nov 7, 2024 · In terms of SEO, also known as search engine optimization, they’re the words and phrases that searchers enter into search engines to discover content, also called “search queries.”

In order to show up in search results, your content needs to first be visible to search engines. It's arguably the most important piece of the SEO puzzle: If your site can't be found, there's no way you'll …

Jan 21, 2026 · Go beyond rankings with Search Experience Optimization (SXO). Learn how to use user behavior data to improve clicks, engagement, and conversions.

For example, you might find out that in Texas, the preferred term for a large truck is “big rig,” while in New York, “tractor trailer” is the preferred terminology. If you're enjoying this chapter so far, be sure …

By optimizing individual web pages, you can increase your chances of ranking higher in search engines and attracting more qualified leads. on-page SEO involves optimizing various elements such as title …

For true beginners, this chapter gives you a baseline for what SEO is, why it matters, and how you should frame your thinking around it going forward.

Nov 21, 2024 · Leveraging an XML sitemap can significantly enhance your website’s search engine optimization (SEO). By providing a clear and comprehensive list of your site’s URLs, XML sitemaps …

On-page SEO is multifaceted, and extends beyond content into other things like schema and meta tags, which we’ll discuss more at length in the next chapter on technical optimization.