Dec 21, 2025 · Market segmentation is a strategy in which businesses categorize potential customers into distinct groups based on shared characteristics such as demographics, behaviors, geography, or...

In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or consumers) known …

Aug 19, 2025 · Our customer segmentation guide will teach you what it is, why you should implement a strategy and how to build a plan that will help campaigns soar.

Jun 16, 2025 · Master 14 types of segmentation with definitions and real-world examples. Learn how to use market, audience, and customer segmentation to drive better marketing results.

Oct 14, 2020 · Understanding segmentation starts with learning about the various ways you can segment your market as well as different types of market segmentation. There are four primary …

May 13, 2025 · Segmentation is the process of taking a broad market and breaking it into various groups (A.K.A. segments) according to specific characteristics, desires, or needs. Take a brewery for …

This is where market segmentation comes in. Market segmentation is the process of dividing a broad market into smaller, more specific groups of customers who share similar characteristics, needs, or …

The meaning of SEGMENTATION is the process of dividing into segments; especially : the formation of many cells from a single cell (as in a developing egg). How to use segmentation in a sentence.

Market segmentation is the strategic practice of dividing a broad consumer market into smaller, more manageable groups based on shared characteristics, needs, or behaviors.

Segmentation is the practice of grouping audiences based on shared characteristics such as behavior, interests, location, role, or stage in the customer journey.

Dec 19, 2025 · What does segmentation mean? Segmentation is when you isolate potential target audiences to determine which ones will bring the highest return on your marketing efforts. …

Dec 10, 2025 · Market segmentation is the process of dividing a target market into distinct groups based on shared characteristics such as demographics, behaviors, or needs. This allows businesses to …

Apr 3, 2025 · What is Segmentation? Segmentation refers to a process of bifurcating or dividing a large unit into various small units which have more or less similar or related characteristics.

Feb 6, 2024 · In this comprehensive guide, we take a deep dive into the topic of market segmentation. We'll explain the different types of segmentation used by marketers; explore its benefits; and expand …

Jan 5, 2026 · Market segmentation is the strategic practice of grouping customers based on shared characteristics, including demographics and common interests and needs, to create tailored, highly …

Dec 8, 2025 · Market segmentation is when a business splits potential customers into groups based on shared characteristics. These characteristics include location, age, income, credit rating, usage …

Oct 29, 2024 · Customer segmentation focuses on existing customers, while market segmentation focuses on target markets, including prospective customers. Typically, market segmentation divides …

Apr 28, 2025 · Learn what market segmentation is, its benefits, the different types of segmentation, and the steps you can take to implement it successfully.

Marketing segmentation is when you divide a broader target market into smaller groups based on shared attributes. Segmentation enables you to better understand your diverse audience, tailor …

5 days ago · Learn what consumer segmentation is & how dividing your audience by demographics, behavior, & interests helps improve targeting.

Market segmentation is a cornerstone of modern marketing strategy. Instead of treating all customers the same, businesses group individuals into segments that exhibit similar preferences or behaviours.

Claritas Segmentation Evaluate market segments by linking consumer behaviors for shopping, financial, media and much more, to gain powerful insights that allow you to create actionable strategies and …

Market segmentation is the process of dividing a broad market into smaller groups of customers that share meaningful characteristics, such as demographics, geography, psychographics, or behavior.

1 day ago · Understand customer segmentation and its role in market research. Create targeted strategies based on diverse consumer traits.

Build next-generation segmentation for 2026 using AI, technographics, spend intelligence, and buyer signals to align GTM teams and improve targeting.

2 days ago · In today's competitive landscape, understanding your market is more important than ever. Segmentation market research provides the insights you need to identify the right audience for your ...

Jan 8, 2026 · Image Segmentation Techniques and Algorithms Uncover the latest and most impactful research in Image Segmentation Techniques and Algorithms. Explore pioneering discoveries, …

AI audience segmentation helps marketers move beyond broad AI targeting and reach high-intent users based on behavior, usage, and intent.