Google has once again updated its popular web analytics software, which is used by most smaller companies that don’t have the money or expertise to use an enterprise analytics package. Analytics ...

Google Analytics is used by millions of websites to determine traffic to alter their sites for a better browsing experience by loading a bit of JavaScript code. For secure sites, Google offers a ...

Google Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the website, and focus on ...

Apologies for asking a very basic question, but... should the snippets of JavaScript which enable Google Analytics be turned off in a server-side template when in non-production mode? In other words, ...

If you are a marketer, you know just how important it is to keep track of your analytics, and there are plenty of resources to make sure you are your own analytics expert. These analytics help show ...

The opt-out option comes in the form of a beta plugin for IE 7 or 8, Google Chrome and Mozilla Firefox. After installation, the tool essentially tells Google Analytics Javascript (ga.js) not to ...